This just in! An article on Mobile Entertainment highlights the partnership between Wal-Mart and Playphone. Having recently launched Wal-Mart’s mobile content site. As you do your holiday shopping online or in stores check out Playphone’s featured artist of the month.

From Mobile Entertainment,

Ron Czerny, CEO of Playphone, told ME: “Wal-Mart is integrating what’s online and in-store with its mobile offer. It genuinely wants to incorporate mobile into its consumer product offering.”

And the project is only going to get bigger. A spokesperson for Wal-Mart said: “Wal-Mart will work with PlayPhone over the next several months to understand customer response to the service and create new opportunities for fans to enjoy their favourite music and artists.”

Read the entire article here: “Walmart Makes Mobile Content Play”